The Gucci family has recently launched a luxury bag called ”TO BE G” defying all legal restrictions to use the Gucci name commercially

Alessandro and Guccio Gucci, descendants of the Gucci family have recently launched a luxury leather bag called TO BE G, using a double G logo, in spite of the fact they are banned legally to use their name commercially. GUCCI, owned by PPR, has been fighting for years the Gucci family for preventing their use of family name commercially.

Recently, TO BE G bag has had a successful launch in Forte dei Marmi, a sumer resort of the Italian jet set. The bag is carried by one of the most prestigious concept stores in Forte dei Marmi. It remains to be seen how the rightful owners of GUCCI will be able to stop the Gucci family from further using the Gucci name.