The first Gucci hotel, another PR nightmare for the GUCCI GROUP

Elisabetta Gucci, heir to the Gucci family, has annouced the opening of its first luxury hotel in DUBAI at the end of 2010. The Gucci family has lost rights over the Gucci brand when PPR acquired the brand more than a decade ago. However, since then, the GUCCI Group has dealt with embarassing situations such as a collection of Gucci branded bags lauched by Alessandro Gucci and now a hotel which is named Gucci.

This will proved to be yet another challenge to the Gucci Group especially considering the group has affirmed on several occasions it does not plan to span the name into mobile phones or hotels.