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The best European luxury lifestyle destinations MUNICH versus MILAN

With the aim of creating awareness of Europe’s best luxury lifestyle destinations, CPP-LUXURY.COM is launching a series of comparative reviews, the key criteria being shopping and hotels. The first edition of the series includes MUNICH versus MILAN with a comparison between Russian, Brazilian and Indian travellers to both cities, during a chosen set of dates.

While in terms of the travel costs the two cities are slightly similar, in terms of luxury lifestyle experience, especially luxury shopping, Munich ranks slightly higher than Milan, especially in customer service  – attitude of sales staff and proficiency of English. Most Italian sales staff at Milan’s major luxury stores tend to be less intuitive and in many cases have what some call ”an attitude issue”.

Milan’s upper edge over Munich in luxury retail lies in the fact that some of the leading international luxury brands such as Louis Vuitton, Prada or Gucci have much larger stores, with a wider selection of products and even tailor made / bespoke services. For instance, Louis Vuitton‘s Milan which re-opened at the end of 2011 has a ”Maison” status, being among the few international locations with a more luxurious interior design and themed product and service spaces such as Travel Bar and bespoke or custom made (i.e. Vuitton store in Milan offers a custom made service for shoes).

As for pricing, luxury branded products, especially fashion, accessories and jewellery are on average 10% lower than in Russia and on average 15% lower than in India. Tax Free deductions are available for both Russian and Indian nationals, when travelling to Germany or Italy.

In terms of hospitality, most of Milan’s top luxury hotels within immediate proximity to Montenapoleone Street are properties which have not been renovated in the past 10 years. We have not included the Armani Hotel, as the hotel’s opening (November 2011) is too recent for an objective evaluation of product and services.

from MOSCOW, Russia

MUNICH

Dates: 22- 25 March, 2012 – Best return business class fare: US$ 1.200 /person (SwissAir – connecting flight) / Top luxury hotel: Mandarin Oriental, Munich - Superior Junior Suite US$ 1.545 / person (3 nights, breakfast, mini bar, wi-fi internet taxes – included) / Airport transfers: Mercedes S Klasse US$ 350 (return) / Airport: Franz Jozef International Airport – is rated as one of the best in Europe   TOTAL TRAVEL expenses: US$ 3.095 / person

Luxury shopping: 5 minutes walk from the hotel (mono-brand stores) on Maximilianstrasse- Louis Vuitton, Chanel, Cartier, Versace, Hermes, Loro Piana, Bottega Veneta, Gucci, Yves Saint Laurent, Giorgio Armani, Bvlgari, Daks, Escada, Bally, Prada, Tiffany, Tod’s, Salvatore Ferragamo, Ermenegildo Zegna, Michael Kors, Moncler, Tom Ford.

MILAN

Dates: 22- 25 March, 2012 – Best return business class fare: US$ 1.250 /person (SwissAir – connecting flight) / Top luxury hotelFour Seasons Hotel Milan - Superior Junior Suite US$ 1.868 (3 nights, breakfast, taxes included) – wifi and minibar not included / Airport transfers: Mercedes S Klasse US$ 400 (return) / Airport: Malpensa, Milan - Italy’s best but not among the leading in Europe TOTAL TRAVEL expenses: US$ 3.518

Luxury shopping – mono-brand stores on Montenapoleone: 5 minutes walk from the hotel (mono-brand stores) – Louis Vuitton, Dior, Versace, Hermes, Loro Piana, Bottega Veneta, Gucci, Yves Saint Laurent, Giorgio Armani, Daks, Cartier, Bally, Prada, Tod’s, Salvatore Ferragamo, Ermenegildo Zegna, Sergio Rossi, Brioni, Kiton, Tom Ford, Celine, Frette, Larusmiani.

from SAO PAOLO, Brazil

MUNICH

Dates: 22- 25 March, 2012 – Best return business class fare: US$ 4.100 /person (TAM Airlines – non stop flight) / Top luxury hotel: Mandarin Oriental, Munich - Superior Junior Suite US$ 1.545 / person (3 nights, breakfast, mini bar, wi-fi internet taxes – included) / Airport transfers: Mercedes S Klasse US$ 350 (return) / Airport: Franz Jozef International Airport – is rated as one of the best in Europe   TOTAL TRAVEL expenses: US$ 5.995 / person

Luxury shopping: 5 minutes walk from the hotel (mono-brand stores) on Maximilianstrasse- Louis Vuitton, Chanel, Cartier, Versace, Hermes, Loro Piana, Bottega Veneta, Gucci, Yves Saint Laurent, Giorgio Armani, Bvlgari, Daks, Escada, Bally, Prada, Tiffany, Tod’s, Salvatore Ferragamo, Ermenegildo Zegna, Michael Kors, Moncler, Tom Ford.

MILAN

Dates: 22- 25 March, 2012 – Best return business class fare: US$ 3.800 /person (TAM - non stop flight / Top luxury hotelFour Seasons Hotel Milan - Superior Junior Suite US$ 1.868 (3 nights, breakfast, taxes included) – wifi and minibar not included / Airport transfers: Mercedes S Klasse US$ 400 (return) / Airport: Malpensa, Milan - Italy’s best but not among the leading in Europe TOTAL TRAVEL expenses: US$ 6.068

Luxury shopping – mono-brand stores on Montenapoleone: 5 minutes walk from the hotel (mono-brand stores) – Louis Vuitton, Dior, Versace, Hermes, Loro Piana, Bottega Veneta, Gucci, Yves Saint Laurent, Giorgio Armani, Daks, Cartier, Bally, Prada, Tod’s, Salvatore Ferragamo, Ermenegildo Zegna, Sergio Rossi, Brioni, Kiton, Tom Ford, Celine, Frette, Larusmiani.

from MUMBAI, India

MUNICH

Dates: 22- 25 March, 2012 – Best return business class fare: US$ 2.580 /person (Qatar Airways) /Top luxury hotel: Mandarin Oriental, Munich – Superior Junior Suite US$ 1.545 / person (3 nights, breakfast, mini bar, wi-fi internet taxes – included) / Airport transfers: Mercedes S Klasse US$ 350 (return) / Airport: Franz Jozef International Airport – rated as one of the best in Europe TOTAL TRAVEL expenses: US$ 4.475 / person

Luxury shopping: 5 minutes walk from the hotel (mono-brand stores) on Maximilianstrasse- Louis Vuitton, Chanel, Cartier, Versace, Hermes, Loro Piana, Bottega Veneta, Gucci, Yves Saint Laurent, Giorgio Armani, Bvlgari, Daks, Escada, Bally, Prada, Tiffany, Tod’s, Salvatore Ferragamo, Ermenegildo Zegna, Michael Kors, Moncler

MILAN

Dates: 22- 25 March, 2012 – Best return business class fare: US$ 2.200 /person (Gulf Air) / Top luxury hotelFour Seasons Hotel Milan - Superior Junior Suite US$ 1.868 (3 nights, breakfast, taxes included) – wifi and minibar not included / Airport transfers: Mercedes S Klasse US$ 400 (return) / Airport: Malpensa, Milan - Italy’s best but not among the leading in Europe   TOTAL TRAVEL expenses: US$ 4.468 / person

Luxury shopping – mono-brand stores on Montenapoleone: 5 minutes walk from the hotel (mono-brand stores) – Louis Vuitton, Dior, Versace, Hermes, Loro Piana, Bottega Veneta, Gucci, Yves Saint Laurent, Giorgio Armani, Daks, Cartier, Bally, Prada, Tod’s, Salvatore Ferragamo, Ermenegildo Zegna, Sergio Rossi, Brioni, Kiton, Tom Ford, Celine, Frette, Larusmiani.

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