Victoria’s Secret has opened its first lingerie store in Shanghai after years of selling branded accessories in China. Fronted by an iconic pink glass facade, the four-storey Victoria’s Secret store occupying 2,500 square metres opened its doors on Thursday along Huaihai Road, at Lippo Plaza. Prior to this, the US brand had only operated concept stores in China, selling branded accessories.
Victoria’s Secret, which first entered China in 2015, has unveiled an aggressive expansion plan in the fast-growing Chinese market. It’ll bring its annual show of lingerie and underwear to Shanghai by the end of 2017, besides opening a second store in the Sichuan provincial capital of Chengdu to serve the southwestern Chinese market.