Ted Baker debuts in South Africa with first store in Johannesburg

Ted Baker has announced the opening of its first store in South Africa within Sandton City, Johannesburg. The store, which draws inspiration from Johannesburg’s famous Shakespeare garden, has a stylish setting, showing off a beautiful Elizabethan wooden framed front and antique oak floor. The new Ted Baker store which covers 1960 sqft features the latest collections of menswear, womenswear and accessories.

Conservatory style panelled walls with lush green plants behind the arches act as a hiding place for famous Shakespearean symbols and artefacts. The skull from ‘Hamlet’ and the scales from ‘The Merchant of Venice’ are just a few of the treasures that can be found. Sumptuous, heavy velvet fabrics and drapes fall from the ceiling, softening the interior. Neon quotes on the wall mark the menswear and womenswear shopping area: “The soul of the man is his clothes” and, “And though she be but little, she is fierce” – A Midsummer Night’s Dream.