Technogym opens first-ever fully interactive concept store in Milan
Technogym has opened its first-ever fully interactive concept store in Milan. The 750-square-metre three-storey space at Via Durini 1 is designed in collaboration with Studio Antonio Citterio Patricia Viel Interiors. The flagship is created to cater to an increasing demand for fitness products and services. Technogym’s new store boasts an interactive wall that lets customers take part in ability tests in order to assess physical performance. Instructors will also compile specially tailored fitness programs for individual needs and goals.