TAG Heuer opens Silicon Valley office as part of its commitment to digital

TAG Heuer became the first Swiss watch company to open a Silicon Valley office. TAG Heuer opened its office in partnership with Intel on its Santa Clara, California, campus. TAG now has about a dozen R&D employees and recently hired Tom Foldesi, a former Senior Director at Intel’s New Devices Group. This is a serious statement that TAG Heuer and its digital products are here to stay.

According to TAG Heuer, it manufactured and sold 60,000 Connected Watches this year, and it also has plans to launch a new smartwatch in April 2017 that it will make in much larger numbers. The new division reports back to Guy Semon, head of R&D for TAG Heuer back in Switzerland.

TAG Heuer