TAG Heuer opens renovated store in Sydney
Luxury Swiss watch maker TAG Heuer has reopened its Sydney flagship after a major renovation. The company has used its redesigned store at the Pitt Street mall to launch its new retail design concept and its new brand ambassadors, actor Chris Hemsworth and Formula One driver Daniel Ricciardo.
The new TAG Heuer flagship continues the brand’s retail development strategy in Australia, which saw the opening of a new flagship store in Melbourne’s new luxury precinct, St Collins Lane in May, and the first store in the Gold Coast in the newly redeveloped Pacific Fair shopping precinct in November. Another boutique at Chadstone shopping centre in Melbourne is due to open early next year.