TAG Heuer opens new store in Mexico City

Swiss luxury watchmaker TAG Heuer has opened a new store in Mexico City at Palacio del Hierro department store. The new store which covers 63sqm is the 9th store of the brand in Latin America.

Developed in-house, the new design illustrates perfectly the brand’s realignment, beautifully underscoring its four universes of expression: sport, lifestyle, art and Expertise&Heritage. Its taut, stylish lines also reflect the concepts of performance, innovation and avant-garde spirit espoused by the brand, as well as its mindset #DontCrackUnderPressure

TAG Heuer new store in Mexico City