Tag Heuer lauches first smartwatch at the Consumer Electronics Show (CES) in Las Vegas

Swiss watch manufacturer TAG Heuer (LVMH Group) is said to be launching its first smartwatch at the Consumer Electronics Showcase (CES) in Las Vegas in early January. The watch will be powered by an Intel processor and may look like the Witherings Activité. The TAG Heuer may resemble an old-school analog watch and function as a health tracker measuring steps, distance covered, calories burned, sleep patterns, and so on.

LVMH’s top executive, Jean-Claude Biver previously criticized the Apple Watch of having “no sex appeal” and looking “like it was designed by a student in their first trimester.”

LVMH’s Jean Claude Biver on Tag Heur’s plans for a smartwatch