TAG Heuer inaugurates in Tehran its largest Middle Eastern store

Luxury watchmaker TAG Heuer, owned by the LVMH inaugurated this week in Tehran (Iran) its largest mono-brand store in the Middle East and the third largest in the world. The 160 sqm TAG Heur store in Tehran is situated at the Sam Center and is operated in franchising by local retailer Daya Zaman Group.

Jean-Christophe Babin, President and CEO, TAG Heuer said, “Iran is definitely a market of strong potential for luxury in the future : its historical love for arts, refinements, craftsmanship as well as research of extraordinary experiences to which luxury belongs is deeply rooted in its culture. Furthermore its demographics and economic development potential make it the potentially largest luxury market in Middle-East long term “.

Tag Heuer mono-brand store