Syria’s leading fashion retailer and manufacturer loses Benetton licence

Italian fashion label BENETTON announced the termination of its licence agreement with Syrian retailer Samha Group, which has been producing Benetton and operating mono-brand stores of the Italian brand in Syria, Egypt and Jordan for more than 15 years. Samha is also the franchisee of Inditex Group (Zara, Bershka etc) and Hugo Boss. The political turmoil of the past 5 months has been taking a toll on all sectors of the Syrian economy with dramatic effects.