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Swiss based BALLY celebrates 160 years anniversary with several key openings

Owned by Austrian based Labelux Group, luxury leatherwear brand BALLY is celebrating this year its 160th anniversary with several key new openings in Lugano, Hong Kong, China and Tokyo. A capsule collection will be available for the occasion of the celebrations at select international flagship locations. 

Bally, which counts 60 stores in China, has launched its first Chinese language e-commerce website together with Italian operator Yoox.

BALLY is also accelerating development in its home country, Switzerland, having already opened new stores Davos, St Moritz, Lausanne and renovating the one in Lucerne.

BALLY creative directors Michael Herz and Graeme Fidler, which joined the company in 2010, will be in charge with the anniversary special pieces which will be introduced in September.

WWD

 

 

 

 

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