Swatch Group creates retail store concept to include several brands

World’s largest Swiss watchmaker Swatch Group, the owner of brands such as Omega, Tag Heuer, Tissot, Longines etc. announced the opening this December of the first Hour Passion, the group’s first retail concept store, in Paris. Located at  2, rue du Sevres, Hour Passion include several of Swatch Group brands: Longines, Rado, Tissot, Calvin Klein, Hamilton, Balmain and Swatch. Each brand will benefit from a dedicated corner and identity within the new store. Other two Hour Passion stores are already operating in downtown Moscow and 40 throughout airports in Paris. The company’s strategy will be to open gradually in other major cities worldwide.

Longines corner, Moscow