In an interview to French media, Markus Langes Swarovski, Member of the Board and Spokesman of Austrian based crystal manufacturer Swarovski has spoken about his company’s ambition to upgrade its positioning and brand awareness through being perceived as a jewelry manufacturer. Since last year, Swarovski launched CADENZA a new store concept, with high-jewelry pieces created by several fashion houses such as Jean Paul Gaultier, Valentino, Christopher Kane etc.
Swarovski aims to expand the retail network of the Cadenzza concept, to 150 stores by 2015, adding to the existing 2,350 sales points worldwide. Currently, Swarovski operates Cadenza concept stores in Vienna, London and Beijing. As for product development, the spokesperson re-iterated the focus on supplying fashion houses, an already solid relationship but also the possibility of launching in the near future jewelry made of synthetic diamonds.
In 2012, Swarovski registered a turnover of 3,1 billion euros, however, for 2013 the company remains cautious, being content if the same level of performance is maintained. As for a possible IPO, the spokesperson insisted the Swarovski family wishes to retain its independence.
More from OPPORTUNITIES
Hugo Boss signs design deal with David Beckham
Hugo Boss has signed a design deal with David Beckham. The multi-year deal has been reached for the BOSS brand and means both …
Richemont re-establishes role of CEO with the appointment of Nicolas Bos
The Board of Compagnie Financière Richemont SA (Richemont) appoints Nicolas Bos, currently Chief Executive of Van Cleef & Arpels, to …
Singapore overtakes London in latest World’s Wealthiest Cites report
When it comes to the number of resident millionaires with liquid investable wealth of USD 1 million or more, the …