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Stella McCartney posts 11% sales increase for 2014

British luxury brand Stella McCartney, half owned by Kering Group, filed last year with sales up 11 % to 31.6 million pounds ( approximately 42.6 million euro) , and with profits to 5.9 million pounds ( 7.9 million euro) , up 20% compared to 2013. also increasing the dividend , which rose from 3 million pounds of in 2013 to 4.27 million last year .

Stella McCartney has 30 stores globally and opened new outlets in Madrid, Beijing and Chengdu in China and Palo Alto in the US during 2014. The fashion brand said that sales continued to grow in Asia but flagged unpredictable market conditions in the economic climate were a main risk to the business.

“The directors are pleased with the company’s performance during the economic recession and are confident that the UK operations are well placed to take advantage of new opportunities in a recovering market,” Stella McCartney said in accounts filed with Companies House.

Stella McCartney has also announced the renewal of the contract with Adidas in the Games in Rio de Janeiro in 2016 , when together will provide the uniforms for the British athletes.

Stella McCartney Fall Winter 2015 ad campaign

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