Starwood’s SPG Elite Members now benefit from 24 hour check in and check out

Le Meridien, Istanbul

With Your24™, Starwood Hotels & Resorts Worldwide, Inc. (St RegisLe Meridien, W, Sheraton etc) will abolish set check-in and checkout times for select Starwood Preferred Guest elite members – and introduce ’round-the-clock’ check-in at all Starwood hotels and resorts.

While tradition has long held hotel check-in to 3 p.m., Starwood is bucking convention to give its most frequent travelers complete control of their check-in and checkout times. A member who chooses to check in at 10 p.m. won’t have to checkout until 10 p.m. on their day of departure, 24 hours later. Platinum SPG members who spend 75+ eligible nights at Starwood hotels can request Your24 service.

Your24 is part of a suite of new elite benefits launching March 1, 2012, making Starwood Preferred Guest one the most comprehensive program in the industry. With the new SPG enhancements, the more you stay, the richer it gets with more points, first of its kind benefits such as confirmable 24-hour check-in, the addition of lifetime status, access to a dedicated Starwood ambassador, confirmable upgrades and free breakfast.

Starwood recently reported that elite membership in Starwood Preferred Guest has doubled over the past five years. What’s more, they are spending 60% more than they did five years ago.

Hotel chains such as Address Hotels already offer standard 24 hour check in / check out, irrespective of guest loyalty. The 24 hour check in / check out is also increasingly available at top luxury properties worlwide, for suites but the trend is likely to expand.