Starwood’s luxury hotel brands speed up expansion in China
W Hotels, which just opened the W Guangzhou earlier this year, will open new flagships in Beijing and Shanghai as well as hotels in, Suzhou, Changsha and Chengdu. St. Regis, Starwood’s ultra-luxury brand, will build on its well established presence in China in markets including Beijing, Shenzhen and Sanya with new hotels in Changsha, Chengdu, Lijiang, Qingshui Bay, Zhuhai and Nanjing while Starwood’s Luxury Collection will expand in Dalian, Hangzhou, Nanning, Xiamen, Nanjing and Suzhou.
Starwood has 120 hotels open and more than 100 in the pipeline, making China the company’s second largest hotel market behind only the United States, and its fastest growing. Starwood President and CEO Frits van Paasschen who is in China this week participating in the Fortune Global Forum in Chengdu said the company will open one new hotel every 20 days here and that 70 percent of its pipeline of new hotels under construction and in development are in second and third tier cities.