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Starwood Hotels to launch SPG Pro loyalty program for meeting and travel professionals

SPG Pro, the all-new loyalty program for meeting and travel professionals by Starwood Hotels is set to debut in October this year. The new program will offer meeting and travel professionals SPG elite status, upgrades and Starpoints for B2B business booked at any of Starwood’s nearly 1,200 properties around the world.

Additionally, any SPG member who books a group stay, event or corporate business meeting, regardless of if they are a travel professional or not, will earn Starpoints and status for the business they influence.

Today, B2B accounts for nearly 70% of Starwood’s overall room revenue and is comprised of corporate travel, meetings and events and leisure and wholesale travel. With a sales force of more than 5,000 globally, Starwood’s Sales Offices manage 1,200 global accounts from more than 30 offices around the world. According to Christie Hicks, Senior Vice President, Starwood Sales Organization, the top 1% of accounts drives 40% of Starwood’s B2B revenue.

Starwood Hotels launch SPG Pro

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