Starwood Hotels & Resorts moves headquarters to China, its second market after the U.S.
Starwood Hotels & Resorts Worldwide, Inc. announced today an unprecedented managerial endeavor to move its Senior Leadership Team to China for one month. From June 8th through July 11th, Starwood President & CEO Frits van Paasschen and the company’s top executives will be headquartered in Shanghai, where they will conduct day-to-day business on a 12-hour time difference with their "usual" operations in White Plains, New York. This unique relocation underscores Starwood’s game-changing growth in China, which recently became its second largest market outside of the U.S. and its fastest growing. The move also reflects Starwood’s innovative approach to cultivate a more global culture in a company that grew up largely in the United States.
Based on the anticipated success of Starwood’s managerial experiment in China, the company intends to implement a month-long global relocation annually. Its next high-growth target markets include Brazil, the United Arab Emirates and India.