Starwood Hotels’ luxury brands to open three new properties in China this year
Starwood Hotels & Resorts Worldwide, Inc. today announced that its luxury portfolio, comprised of the St. Regis, The Luxury Collection and W Hotels brands, will open four new hotels in China by the end of 2014, including The St. Regis Chengdu; The Azure Qiantang, a Luxury Collection Hotel, Hangzhou; The Castle Hotel, a Luxury Collection Hotel, Dalian; and W Beijing – Chang’an.
“The rapid growth of Starwood’s luxury brands in China reflects a robust demand for high-end hospitality from an increasingly affluent market, where domestic travel continues to thrive,” said Paul James, Global Brand Leader, St. Regis, The Luxury Collection and W Hotels Worldwide. “This year, we are thrilled to open four luxury hotels in distinct Chinese destinations for a new generation of global guests, who are more often traveling across our luxury portfolio.”
Slated to open September 2014, St Regis Chengdu is just steps away from Tianfu Square and the Chun Xi Road high-end retail district. It will feature 279 well-appointed guestrooms and suites – among the largest in the city. In a nod to the city’s epicurean pedigree as UNESCO’s first City of Gastronomy in Asia, The St. Regis Chengdu will feature six distinct restaurants and lounges, including Social, a signature all-day dining restaurant; Yan Ting, a specialty Chinese restaurant featuring authentic Cantonese and Sichuan cuisine; Yun Fu, with four distinct private dining rooms on Level 27; Decanter, Chengdu’s only dedicated wine bar with an extensive selection of fine wine labels, liquors and aged cigars; Vantage XXVII, an outdoor sky bar with spectacular skyline vistas; and The Drawing Room.
Starwood’s growing portfolio of luxury brands is well aligned with the demand for internationally branded, luxurious accommodations from an increasingly affluent Chinese market, where domestic travel continues to grow. China’s inbound travel market also fuels this demand. The country currently ranks third in the world’s most popular destinations, following France and the United States, as reported by United Nations World Tourism Organization. In an attempt to attract more foreign travellers, China now features eight cities with a 72-hour visa-free policy, including Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Dalian, Shenyang and Xi’an