Starwood Capital launches ”1” Hotels, a luxury eco-friendly hotel concept
Starwood Capital Group, announced the launching of “1″ Hotel and Residences, the first luxury, eco-friendly global hotel brand. The concept will combine the best of environmentally sustainable architecture and interior design with impeccable service and luxurious comfort. First five ”1” Hotels will debut in Paris, France; Seattle, WA; Scottsdale, AZ; Mammoth Lakes, CA and Ft. Lauderdale, FL.
The initial four properties in the United States will all be new construction. The first ”1” Hotel has opened in South Beach, Miami (426 rooms) and will be followed by the “1″ Hotel and Residences Seattle expected to open in late 2008. Following Seattle, “1″ will open in the ski resort of Mammoth Mountain, California; in Scottsdale, Arizona; and in Ft. Lauderdale, Florida. The first international “1″ hotel will be located in Paris, France and will be a renovation of a historic property.
Each new “1″ will be built to LEED standards. The Leadership in Energy and Environmental Design (LEED) Green Building Rating System(TM), created by the U.S. Green Building Council, is the nationally accepted benchmark for the design, construction and operation of high performance green buildings. LEED promotes a whole-building approach to sustainability by recognizing performance in five key areas of human and environmental health: sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality.
The spas at “1″ will also be managed by a world-class operator and will be an extension of the brand experience featuring unique treatments and programs for the revitalization of body and soul. Additionally, a new concierge concept with unparalleled personalization will ensure all that is needed, and most of what can be imagined, will be provided effortlessly.