Son of Bernard Arnault in charge with turning BERLUTI into a global luxury mens brand

Antoine Arnault, 33, the son of billionaire Bernard Arnault, has been in charge with running the house of BERLUTI, a specialized made to order luxury shoes brand. Berluti, which is fully owned by the LVMH Group, has been the only men’s dedicated brand within the fashion and accessories portfolio of the French conglomerate, hence the company’s strategic decision to transform it into a global luxury mens lifestyle brand, with apparel collections too.

According to FashionMag.Com, Antoine Arnault has already secured the services of Alessandro Sartori, formerly at ZZegna, to be in charge with the maison creative direction. It is believed the new flagship store of the brand will be on Rue St Honore in space owned by LVMH (formerly the Texier leatherwear store). The current Berluti flagship is located on Rue Marbeuf, also considered Paris’s sartorial quarters.