Sofitel takes over management of Concorde Berlin and re-brand as Sofitel Berlin Kurfürstendamm
Sofitel has signed a management contract for the Hotel Concorde Berlin which, as of February 1st 2014, will be operated under its new name, the Sofitel Berlin Kurfürstendamm (311 rooms, including 44 suites). This is the second Sofitel in Berlin, where Sofitel has been operating since 14 years with Sofitel Berlin Gendarmenmarkt .
Together with the Sofitel Hamburg Alter Wall and the Sofitel Munich Bayerpost, the brand already manages four properties in Germany – due to be joined by a further top hotel, the Sofitel Frankfurt am Alte Oper, as of 2015.
Sofitel operates over 30 hotels in Europe. Its growth strategy is aimed at operating first-class properties in exceptional locations of key cities, conjugating French elegance while respecting the culture of each country. Extensive renovation and remodelling projects, such as those recently undertaken at the Sofitel Paris Arc de Triomphe with Studio Putman or at Sofitel Strasbourg Grand Ile, Sofitel Golfe D’Ajaccio Thalassa sea & spa and Sofitel Warsaw Victoria, indicate the focus of the brand on Europe.