Sms Finance acquires La Perla for 69 million euros

Investment fund Sms Finance controlled by Silvio Scaglia (formerly the head of Fastweb Italy) has won the bid to acquire Italian luxury lingerie and ready to wear house of LA PERLA, paying 69 million euros. The other two bidders were Calzedonia (Italy) and Delta Galil (Israel). La Perla’s new owner the Sms Finance Group has pledged investments of 100 million euros especially in expanding the retail network and also to maintain 800 employees of a total 967.

Founded in 1956 by a corset-maker in the city of Bologna, La Perla was bought in 2008 by U.S. private equity fund JH Partners, which has invested around 50 million euros ($65 million) in the firm.

La Perla lingerie Spring Summer 2013 campaign

La Perla lingerie Spring Summer 2013 campaign