Shinola to open Shinola luxury hotel in Detroit in 2018

One of the most anticipated developments opening in 2018 is the Shinola Hotel—a collaboration between Dan Gilbert’s Bedrock and Shinola. The construction of the hotel involves renovating the building at 1400 Woodward, plus the Singer Building nearby, and the demolition plus construction of new buildings along the block. An alley will be activated behind the building, making stronger connections to the nearby Element Hotel at the Metropolitan Building and The Siren Hotel at the Wurlitzer.

Bedrock released a new website for the hotel today, along with clearer renderings of the hotel. Now, we get an idea of what the new buildings along Farmer Street will look like. We’re spotting a lot of greenery, multiple levels, all-season rooftop patios, and connections between the Farmer Street and Woodward Avenue buildings.

Shinola is a Detroit company known mainly for its expensive watches, bicycles and leather items. Its marketing campaign touts Shinola’s Detroit. Founded in 2011, it has stores in Detroit, Los Angeles, London, Washington, D.C., and other major cities. The company’s manufacturing arm is based in the College for Creative Studies in Midtown.

The hotel will have 130 rooms and the developers are planning on a late 2018 opening.