Shangri-La launches new brand, Hotel Jen
Catering to a new ‘Jeneration’ of independently minded business and leisure travellers, Shangri-La new brand will launch with ten Hotel Jens opening in major cities in Asia Pacific by March 2015.
Hotel Jen Orchardgateway, opening in Singapore later this month, is the first hotel in a major initiative that will see the transformation of Shangri-La‘s Traders Hotels. The rebranding will bring an intuitive service attitude and relaxed, friendly style to the diverse collection of existing and new mid-range hotels situated in the best locations in Asia Pacific.
The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care, while also giving them informed access to the best a particular destination has to offer.
“The Hotel Jen experience delivers what matters most to guests with a millennial mind set. They appreciate important things done well; demand quality, comfort and value, together with honest, authentic service; and want privacy and efficiency without unnecessary fuss or intrusion,” said Greg Dogan, president and CEO of Shangri-La Hotels and Resorts.
Technology will also be key to catering to the highly social, young-at-heart traveller. Free WiFi everywhere, all the time, and convenient mobile charging stations throughout the hotels are few of the many features. Guest comfort and safety are an absolute priority and there will be no compromise on existing, high-quality standards.
Hotel Jen’s restaurants will focus on fresh local products, ensuring that the food is genuine and authentic in every way. Free coffee/snack-box-to-go after breakfast and grab-and-go kiosks will be available.
In the first phase of the Hotel Jen roll-out, the Traders hotels in Singapore, Hong Kong, Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing and Shenyang will be rebranded to Hotel Jen from September 2014 to March 2015. Future Hotel Jen development projects are under discussion in key gateway cities in South East Asia.