Sergio Rossi unveils new store concept in Paris

Sergio Rossi’s renovated flagship in Paris is the latest sign of the new course chief executive officer Riccardo Sciutto is charting for the Italian footwear brand, which will mark its 50th anniversary in 2018.“The message is clear: As soon as we launched the new SR 1 collection, breaking with the past, saying Sergio Rossi is back, everyone responded right away, and Asia and China in particular. But we knew we needed a new store concept,” said Sciutto.

Sergio Rossi new store concept in Paris