SERGIO ROSSI launches in London its new concept of its boutiques

Italian luxury shoemaker, Sergio Rossi, which is owned by Gucci Group, re-opened its London flagship on Sloane Street, reflecting the brand’s new boutique concept. Designed by Sergio Rossi Creative Director, Francesco Russo, the boutique has two spaces, one which symbolizes a stage and the other one resembling a ”behind the scenes” area. A soft zebra carpet, a huge velvet sofa and long dark blue velvet curtains recreate a very comfortable and cozy atmosphere. Designer Carlo Mollina’s iconic armchair ”Ardea” invites male companions to just sit and watch.