Serapian expands retail network in Moscow and Hong Kong
Italian luxury leather goods maker Serapian has recently opened two new stores in Moscow, at Moscow Gallery and Vremena Goda shopping centers, both in franchising with a local partner. Next month, Serapian is inaugurating a flagship store in Hong Kong. Serapian’s new retail concept has been conceived and implemented by Studio Laboratorio 84.
Founded in 1923 by Stefano Serapian in Milan, Serapian produces a wide range of travel and handbags for men and women, some of its iconic pieces including Doctor Bag or Pearl Lock. With its main flagship store in Milan’s Via Jommelli, Serapian is distributed through major luxury department stores in Japan, the U.S. and several mono-brand stores.