Selfridges London launches personal shopping service for men

From a cup of coffee to a complimentary chauffeur home, the five-star shopping experience also includes made-to-measure services. This exclusive service at luxury London department store Selfridges is lead by Joe Ottaway, one of London’s leading Men’s stylists who joined the high-end department store in 2011 and has seen a growing demand for the bespoke service from its male clientele.

“Something we take huge pride in is our honest and unaffected approach to style advice. The beauty of implementing such a unique proposition in a store like Selfridges is the flexibility afforded by the breadth of offer – we work with guys looking for the latest pieces from A.P.C and Moschino, through to men looking for a bespoke Tom Ford suit.”

The menswear floor in Oxford Street – comprises three elegant private suites, a reception area and a lobby space complete with floor-to-ceiling library. The 1,200 square foot suite was designed by Alex Cochrane, and was inspired by a New York style loft aesthetic – featuring modern fine art including Damien Hirst pieces.

Selfridges London personal men’s shopping service