Selfridges London launches new ‘Designer Studio’
Selfridges is set to unveil the newest addition to its Oxford Street store, its Designer Studio, on Monday 25 July. Spreading across 100,000 sq ft, the space will showcase over 60 international design labels, 22 new emerging brands and five shop-in-shop concepts.
Unique boutique destinations from J.W.Anderson, Vetements, Christopher Kane, Marni and Joseph will be joined by international brands such as Maison Margiela, Undercover, Toga, Jacquemus and Craig Green and new names Dilara Findikoglu, Richard Malone, Le Kilt, Walk of Shame and Puma x Fenty.
Connecting fashion, contemporary art, music and culture with a range of concept spaces, the Designer Studio will create a destination for shoppers to enjoy a new experience.
In addition to unique designer pieces, the space will also host a dedicated shop to t-shirts featuring a collection of cult styles curated by i.t., including new labels Copson, Life’s a Beach and Tennesse Thomas’ The Deep End Club.
In June Selfridges also launched its Body Studio, housing for the first time in a single retail location bodywear products across a variety of categories from lingerie to athleisure.