Selfridges introduces personal shopping themed suites, inspired by style icons
London luxury department store Selfridges launches new store concept of personal shopping with seven themed suites, collectively known as the Personal Shopping salon. Each suite will pay tribute to a past fashion icon, from singer Grace Jones to noted fashion designer Lanvin. The suites serve as the central draw for a new 5,000-square foot private lounge at the store, which features a library and bar, aiming to make shopping a more socialized experience.
In the race to create unique environments for their customers, many retailers have opted for a technology-centered approach, but with its new suites, Selfridges aims to get back to the roots of traditional retailing by integrating strong storytelling and theatrical elements into the space. A move that showcases the store’s heritage, while creating a truly luxurious environment in which to shop. The renovated interior concept was designed by London-based architecture firm WaldoWorks.
adapted from psfk.com