Samer Halimeh claims its new boutique is the “most expensive and lavish” in London

The new 3,000 square foot global flagship store for international jewellery brand Samer Halimeh NY is the result of a two-year, £10 million construction project, resulting in a “bomb, ram, and bullet-proof boutique” selling diamonds worth millions of pounds.

The store’s facades are created from “anti-ram steel and reinforced concrete,” while its windows are made from 30mm bulletproof glass. The jewellery sits behind glass, steel, and marble display cases, illuminated by LED lighting.

Its ground and first floors showcase a diamond jewellery collection with items ranging from £5,000 up to millions of pounds for bespoke pieces made with rare diamonds, sourced from local mines in South Africa and cut and handcrafted in New York.

The boutique has “state-of-the-art security including motion sensors, CCTV cameras, and infra-red beams” guarding access to the 12-tonne vault room, which is embedded in reinforced concrete.

Located at 161 Knightsbridge, the brand claims to be a favourite of members of the Saudi, Brunei, and Abu Dhabi royal families, as well as celebrities such as Elton John and Naomi Campbell. Special guests can view finished jewellery and enjoy drinks and a cigar terrace in the VIP client suite.

Samer’s headquarters, located on New York’s Fifth Avenue, opened in 2000, while Boutiques in Riyadh and Kuala Lumpur followed in 2010 and 2014.

This week, coinciding with the Cannes Film Festival, Samer Halimeh opened a new pop-up boutique in Cannes at the Carlton InterContinental Hotel.