Salvatore Ferragamo open men’s store in Moscow
Salvatore Ferragamo opened its first men’s monobrand store in the GUM Shopping Complex on Red Square, in the heart of Moscow. The shop is located on the 2nd floor of 1st line, which lines men’s luxury brands’ boutiques.
In the new shop, which has an area of 60 square meters, all categories of men’s fashion will be sold – clothes, accessories, footwear, glasses, and perfumes. The new Boutique will be managed by the Italian company, Salvatore Ferragamo, in partnership with their Russian partners, JamilCo Group.
The shop’s specific focus will be on accessories – with a broad range of footwear, bags, belts and leather goods.
The opening of the boutique in GUM is part of a broader strategy by Salvatore Ferragamo to strengthen itself in the Russian market, which was begun when they opened their first retail boutique in Moscow in 2002.