SAKS FIFTH AVENUE opens new men’s store in New York at Brookfield Place
Saks Fifth Avenue unveiled third New York City Store, Saks Downtown Men’s. The 16,000-square-foot store located at 250 Vesey Street at the northern end of Brookfield Place in lower Manhattan is dedicated tomen’s categories with a focus on modern fashion along with a premier shoe and accessories assortment.
A dedicated Saks women’s store opened at 225 Liberty Street on the south side of Brookfield Place in September 2016. “Our Downtown New York men’s store will be the first of its kind, fusing the in-store and digital experiences to create an all-channel store geared to the lifestyle needs of the downtown man and the way he shops,” said Marc Metrick, President, Saks Fifth Avenue. “With this opening, we are cementing
Saks as the destination for men.”
The store’s understated design palette, featuring a mix of gray, silver, white, black and taupe tones, unites the many brands and departments yielding an effortless but inviting shopping experience.
The new location features a truly experiential shopping environment, including bespoke services. Situated near the store’s southern entrance is a wall dedicated to technology showcasing the latest trends in designer electronics and accessories, alongside designer shoes, handbags and sunglasses. Advanced designer, contemporary and luxe ready-to-wear collections appear side-by-side, with apothecary and fragrance brands
nearby. At the store’s northern entrance is the re-imagined Fifth Avenue Club for private styling consultations.
Designed to call to mind a gentleman’s walk-in closet, the Fifth Avenue Club includes three private roomswhere expert stylists can provide the renowned Saks styling experience. The Club features interactive mirrored screens which allow customers to view their own made-to-measure, suiting and shirting designs using an intuitive new digital interface to instantly select fabrics, linings, buttons, personalizedembroidery, and more. Sport coats will have labels bearing the name of the customer/collaborator (SaksFifth Avenue x YOU).
Leather Spa at Saks provides on-the-go services for those seeking immediate repairs for their shoes andleather accessories, as well as offers an array of leather care products and drop-off services. The Fifth Avenue Club offers an experience, customized for the downtown shopper, called the “Power Lunch”, which provides customers with a fully-styled suite, private style consultation and an express grooming option.
The Saks at Your Service Mercedes-Benz sprinter—the ultimate mobile shopping experience—serves the New YorkMetro area and brings Saks’ personal styling directly to a customer’s home, hotel or office.