Saks Fifth Avenue launches iMessage to boost sales

Saks Fifth Avenue is taking advantage of last quarter’s period of stabilization to invest in digital. Saks has quietly launched an update to its iOS app last week, incorporating a new integrated messaging functionality that allows shoppers to ask questions about products via iMessage and make purchases directly.

The program also permits shoppers to inquire about new arrivals and bestsellers, as well as be privy to images of these items within the messaging screen. The effort is part of a larger attempt by Saks Fifth Avenue, and parent company Hudson Bay, to personalize services and customize the consumer experience, strategies department stores are increasingly realizing are crucial as they attempt to rebuild.

Saks Fifth Avenue