Saint Laurent Paris to inaugurate on Rodeo Drive its largest global store
Saint Laurent Paris (Kering Group) is opening mid September on Rodeo Drive in Beverly Hills its largest global store. The three-storey, 10,000 square foot womenswear store, will feature top floor devoted to VIP dressing, complete with a back entrance for celebrities. The brand’s current LA flagship will be transformed into a 6,300 square foot men’s store.
“Los Angeles is a key cultural, musical, cinematic, digital and technological observatory – a crucial place for culture and innovation, also under the influence of Asia,” Saint Laurent chief executive Francesca Bellettini told WSJ.