Rosewood Hotels & Resorts relaunches new brand identity, based on Sense of Place philosophy
Communicating this evolution, Rosewood Hotels & Resorts unveils an original, holistic marketing campaign titled Living Canvas which includes a new visual language, an emotive print and online advertising campaign, a reimagined website with multimedia destination guides and creative hotel initiatives. The launch comes as the company embarks upon a global expansion with openings planned in Europe, Asia and the Middle East.
A Sense of Place is a registered trademark of Rosewood and since its inception over 30 years ago, the company has held to the philosophy that each property should not stand alone but be a reflection of its location’s history, geography and culture. The new campaign gives this a fresh interpretation designed to appeal to today’s tribe of “affluential explorers” and is an illustration of Rosewood’s unique take on modern hospitality.
To emphasize Rosewood Hotels & Resorts’ fresh positioning, the group have created a new brand logo which incorporates Rosewood’s trademark A Sense of Place philosophy. A seal has also been designed for each individual Rosewood hotel taking inspiration from traditional family crests and from Rosewood’s first mansion property. The new branding is also reflected in the new visual identity which presents across all hotel communication channels including a new website launched this week.