Rosewood Hotels & Resorts introduces the ‘Rosewood Curators’
As part of its ample re-branding campaign Rosewood Hotels & Resorts has invited a highly select collection of tastemakers and high-profile personalities to share their favorite haunts and travel tips for each Rosewood destination.
The Curators have not suggested typical tourist attractions but instead offer insider knowledge that allows Rosewood’s sophisticated and curious guests to engage in the local culture of each destination.
Guests staying at Las Ventanas al Paraíso will be able to discover fashion designer James Perse’s secret surfing spot on the deserted beaches on the East Cape of Cabo San Lucas . Foodies at Rosewood Sand Hill can take a seat at former US Secretary of State Dr. Condoleezza Rice’s favourite steakhouse in Palo Alto, CA or share in the best street food in Beijing, as recommended by film director Johnnie To, when Rosewood Beijing opens early 2014.
In keeping with its guiding philosophy, A Sense of Place®, Rosewood established its new Curators program with the belief that today’s “affluential explorer” is more interested in “the journey” than “a trip.” The group believes that today luxury is defined by experiences, not by things and that delight is achieved through discovery, not display.