Romanian cinema triumphs once again at BERLIN film festival

Ada Condeescu in ”When I want to whistle, I whistle”

International media has applauded the first prize won by Romanian young director Florin Serban at BERLIN Film Festival with his movie ”When I want to whistle, I whistle”. UK’s The Guardian daily has called the movie a ”work of art” and other media cites the series of successes registered by what they call the ”new wave” of Romanian cinema. Another Romanian director Cristian Mungiu won the Palme D’Or at the Cannes film festival in 2009 with his stunning movie ”4321”.

Young Romanian actress Maria Dinulescu winner of ”Un Certain Regard” at Cannes Film Festival in 2007 with the Romanian movie ”California Dreamin” has been chosen to be part of the jury of Mons International Film Festival which takes place in Belgium this February.

Instead of focusing on tabloid and TV celebrities, major premium and luxury brands in a large emerging market such as Romania should see in this new cinema wave an impecable image promotion opportunity with stunning new actors and actresses.