Rolls Royce Motor Cars opens third showroom in Russia, aiming to boost sales
Rolls Royce Motor Cars has recently opened in St Petersburg its third showroom in Russia, after the already two showrooms operating in Moscow. With the occasion of the opening, Rolls Royce introduced its latest Wraith model, aiming to boost sales in Russia, currently at 100 units per year, the Russian market being the fourth international market for the luxury British brand with three-digit annual sales, following U.S., China and U.K
“Russia is very attractive because you see here a lot of individuals that have money,” Rolls Royce Motor Cars CEO Torsten Mueller-Oetvoes said in St Petersburg last week. “A lot of entrepreneurs are in Russia building their own businesses. People are perfectly prepared to spend money for luxury goods.”
Sales of new cars in Russia dropped 8 percent in April to 245,334, compared with the same month a year earlier, while demand for luxury brands is growing, according to a survey by Association of European Business. Sales of Volkswagen AG’s Porsche grew 24 percent, while sister brand Audi sales climbed 11 percent. Daimler AG sold 18 percent more Mercedes-Benz cars than in April of 2012.