ROLEX TOWER inaugurated in Dubai

Skidmore Owings and Merrill have completed its Rolex Tower in Dubai working with Seddiqi & Sons Investment – the real estate arm of Ahmed Seddiqi & Sons. Located in the financial centre of the city, the tower is comprised of 25 floors of two and three bedroom flats, two luxury penthouses and 31 levels of premium commercial space. High end retail space is spread across the ground floor. A 7m stainless steel sculpture by artist James Clar resides in the building’s foyer, the depiction of a human waveform voicing ‘Rolex Tower’.

Vice Chairman  Mr. Abdul Hamied Seddiqi, commented: “This venture marks Rolex’s first endorsement of the Middle East’s property sector, and to be entrusted with the Rolex brand is a testament to the company’s collaboration with Ahmed Seddiqi & Sons over the last fifty years. The launch of the Rolex Tower demonstrates our conviction that quality and service are among the most vital considerations whether buying a watch, finding a home, or building a business.”