Rolex to sponsor The Oscars for the very first time
Rolex announces that it will be sponsoring the 89th Academy Awards for the very first time. Broadcast to be live on Oscars, on 26 February 2017 on the ABC Television Network. For the second consecutive year, Rolex will also be Exclusive Sponsor of the Oscars Greenroom. For decades, Rolex has been linked to the magical and wondrous world of cinema: from its presence in legendary films to its support for young film-makers through its philanthropic program, the Rolex Mentor and Protégé Arts Initiative.
The history of Rolex is intertwined with that of cinema. Rolex watches have spontaneously featured in many iconic films and have become part of storytelling as an essential element of a film’s plot. Each Rolex watch symbolizes a personality and carries its own story, bringing to life a character and their journey on screen.
“Rolex supports inspiring individuals and organizations who achieve great heights in both the sporting world and the arts, and the Academy exemplifies this pursuit of defying the odds to reach unimaginable goals. The Academy Awards and Rolex recognize and uphold excellence,” says Arnaud Boetsch, Rolex Director of Communication & Image.