ROLEX to open second monobrand in Bucharest

According to Ziarul Financiar daily, Chronolink, the local partner of ROLEX have announced the opening of a second monobrand in the Romanian capital of Bucharest. The boutique will be located on highstreet Calea Victoriei and will open in Fall 2010. The first monobrand ROLEX was opened in 2006 in the shopping gallery of the JW Marriott Bucharest Hotel.

This week, Chronolink opened a new multibrand concept at the JW Marriott Bucharest shopping gallery. The new boutique carries Mikimoto jewelry and Boucheron jewelry and watches. Boucheron now has two distributors in Romania – Chronolink and Helvetansa. This new opening is important for the shopping gallery at the JW Marriott which still operates with over half of its retail space empty. The latest shop which closed at the JW Marriott galleries was the Franck Muller monobrand boutique.

This year, three other major luxury jewelry and watches boutiques opened on Calea Victoriei: Micri Gold (Bvlgari, Chopard, Damiani etc), Helvetansa (Cartier, Piaget, Vacheron Constantin, Chanel etc) and Cellini (Breguet, Blancpain, Faberge etc)