Rolex reopens store at Mall of Emirates in Dubai

Swiss luxury watch brand Rolex has reopened its store in Dubai at Mall of Emirates in partnership with Middle East retailer Ahmed Seddiqi & Sons.

The 173-square-metre flagship boutique features new contemporary design including elements such as walnut wood, bronzed brass, and limestone.

Abdulhamied Ahmed Seddiqi, Vice Chairman of Ahmed Seddiqi & Sons commented on the opening: “We are delighted to reopen our doors at Mall of the Emirates, unveiling the latest Rolex design concept to our clients in Dubai, together with our long-standing partners. The boutique perfectly represents the Rolex universe, inviting the customer to experience the brand’s legacy.”

“The UAE continues to prove to be a key market in the Middle East and therefore we see the redevelopment and relocation of another important boutique as a step towards reaffirming the brand’s positioning,” he said.

Rolex newly reopened store at Mall of Emirates, Dubai