Rolex opens new boutique at Heathrow Terminal 4, London

Watches of Switzerland has opened a Rolex boutique next door to its multi-brand boutique in London Heathrow’s Terminal 4. The opening builds on the Aurum Group’s expansion plan for Watches of Switzerland, which now has 16 stores across the United Kingdom, including Europe’s largest showroom devoted to luxury watches at 155 Regent Street in London. The Terminal 4 showroom boutique will be its third dedicated to Rolex.

Brian Duffy, CEO of Aurum Group, the parent company of Watches of Switzerland, says: “Watches of Switzerland is extremely proud to be partnering with Rolex once again and to be opening our third Rolex boutique. The new boutique will provide our customers with a beautiful space for viewing the latest Rolex watches in privacy, away from the hectic pace of the Terminal 4 departures lounge.