Roger Dubuis opens in New York first U.S. store

As part of its international expansion, Swiss luxury watchmaker Roger Dubuis recently inaugurated in New York its first US store, coming in the wake of the inauguration of the Place de la Fusterie store in Geneva, Switzerland.

Located at 545 Madison Avenue, in the heart of Manhattan, the New York store’s interior design resembles a jewellery casket, in a style typical of all the brand’s new stores.

The brand’s omnipresent square is visible within the inlaid wooden floor’s geometry, while furnishings combine braided leather, bronze and wood. Roger Dubuis operates 160 retail outlets (dealers) worldwide and 23 mono-brand stores. Besides New York, other stores are expected to open in the USA and in Dubai.

Roger Dubuis will dedicate a Hommage Millésime creation to the New York store. The Millésime project marks each year with a special ‘vintage’ timepiece, embodied in one single creation which undergoes a sophisticated restoration work. These models will be available exclusively in Roger Dubuis stores and will be systematically matched to new openings.