Roger Dubuis opens in Beverly Hills second store in the U.S.

Swiss luxury watchmaker Roger Dubuis has just recently opened a pop-up boutique on Brighton Way, its second address in the US after its flagship store on Madison Avenue in New York. The store is steps away from the famed Rodeo Drive and reflects Beverly Hills’ penchant for high fashion and striking design.

“We are keenly aware of the significance of the US market where we have such a large number of brand devotees, and are delighted to be making our presence even more strongly felt on the West Coast, with its legendary free-spirited attitude and glamorous lifestyle that are so in sync with the Roger Dubuis vibe,” the Maison’s CEO Jean-Marc Pontroue said in a press statement on the occasion.