Roberto Cavalli’s revenues for 2015 decreased by 14 %
In 2015 Roberto Cavalli‘s revenues decreased by 14 % to 179.7 million euro. This figure weighs the drop in sales from such fees ( -17 % ) , related to the termination of the relationship with the licensee Dressing ( creditors) , which carried Cavalli Class , line passed to the Swinger .
” 2015 was a year of transition ,” says the CEO Renato Semerari who is optimistic about the autumn-winter 2016/2017 collections , designed by Peter Dundas.
EBTIDA was negative with a decline of 1.6 million euro ( from a previous surplus of 24 million ). The net profit has risen from 9.7 million to 32.7 million euros Also improved was net financial position went from -41 million to 74.5 million, thanks to the sale of a property which the company owned in Paris.
Last May the Clessidra investment fund took over 90% of the company and it initiated the reorganization in mid-year.”In the second half of the year – he explains the CEO. Renato Semerari – we worked on the organization, starting to structure ourselves in a more efficient and competitive in order to cope with the investments that our business plan forecasts. “
“We focused on the style and the assortment of products where we are committed to modernize our language and carry a more articulate assortment. On this front, our organizational efforts are beginning to show the first positive results, as evidenced by the good sales campaign of the autumn-winter 2016/2017, designed by Peter Dundas. “
The relaunch of the company by Clessidra is divided into two phases. In the first, 24-36 months, the fund aims to strengthen the management (especially in the commercial, design and merchandising) and to redefine the product strategy in the ready-to-wear, leather goods, shoes and menswear.
“We are working – says Semerari – on the redefinition of the brand positioning and its story-telling. Moreover, at this stage we have planned a stimulus to the wholesale channel development, especially in key areas such as the US, in addition to the review of the existing retail network, the introduction of training courses of “retail excellence” and the modernization of the stores look. “
“We have also started the revival of the e-commerce – adds – through a omnichannel strategy: this will enable us to strengthen the performance of the brand in markets and categories where it has already developed.”
“Phase Two” provides for the strengthening of growth through international expansion, with particular focus on Asia, and investment in product categories less developed, such as bags, shoes and menswear.
Roberto Cavalli Spring Summer 2016 by Peter Dundas